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Unformatted text preview: ken restaurant in Saudi Arabia’s holy city of Mecca set new sales records for the chain, earning $200,000 in a single week
during Ramadan, the Muslim holy month. In Brazil, McDonald’s has become the nation’s largest private employer. The fast food chains are
now imperial fiefdoms, sending their emissaries far and wide. Classes at McDonald’s Hamburger University in Oak Brook, Illinois, are taught
in more than two dozen languages. Few places on earth seem too distant or too remote for the golden arches. In 1986, the Tahiti Tourism
Promotion Board ran an ad campaign featuring pristine beaches and the slogan “Sorry, No McDonald’s.” A decade later, one opened in
Papeete, the Tahitian capital, bringing hamburgers and fries to a spot thousands of miles, across the Pacific, from the nearest cattle ranches or
As the fast food chains have moved overseas, they have been accompanied by their major suppliers. In order to diminish fears of American
imperialism, the chains try to purchase as much food as possible in the countries where they operate. Instead of importing food, they import
entire systems of agricultural production. Seven years before...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08