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Unformatted text preview: hildren. Every month about 90 percent
of American children between the ages of three and nine visit a McDonald’s. The seesaws, slides, and pits full of plastic balls have proven to
be an effective lure. “But when it gets down to brass tacks,” a Brandweek article on fast food notes, “the key to attracting kids is toys, toys,
The fast food industry has forged promotional links with the nation’s leading toy manufacturers, giving away simple toys with children’s
meals and selling more elaborate ones at a discount. The major toy crazes of recent years — including Pokémon cards, Cabbage Patch Kids,
and Tamogotchis — have been abetted by fast food promotions. A successful promotion easily doubles or triples the weekly sales volume of
children’s meals. The chains often distribute numerous versions of a toy, encouraging repeat visits by small children and adult collectors who
hope to obtain complete sets. In 1999 McDonald’s distributed eighty different types of Furby. According to a publication called Toma...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08