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Unformatted text preview: her McDonald’s in Bombay, an angry crowd smeared cow dung on a statue of Ronald McDonald. In New
Delhi, activists from the nationalist Shiv Sena party staged a demonstration in front of McDonald’s Indian headquarters. “We came to warn
them to shut down the restaurants,” a Shiv Sena leader said, calling upon the McDonald’s Corporation to leave India immediately. The timing
of the protests was unfortunate for the company. McDonald’s was planning to triple the number of restaurants in India over the next few
years and had just opened the nation’s first drive-through, near the Taj Mahal.
“If you visit McDonald’s anywhere in the world, the great taste of our world famous French Fries and Big Mac is the same,” a company
Web site declared. “At McDonald’s we have a saying, ‘One Taste Worldwide.’” Given such pronouncements, the outrage among Hindus in
India seemed justified. The dispute over beef in the fries soon revealed, however, that McDonald’s was in fact using different ingredients in
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08