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Unformatted text preview: s’s conclusions, his research is extraordinary.
Richard Schickel’s The Disney Version: The Life, Times, Art, and Commerce of Walt Disney (New York: Avon Books, 1968) remains
provocative and highly relevant more than three decades after its publication. Leonard Mosley’s Disney’s World (New York: Stein and Day,
1985) and Marc Eliot’s Walt Disney: Hollywood’s Dark Prince (London: Andre Deutsch, 1993) offer a counterpoint to the hagiographies
sponsored by the Walt Disney Company. My view of American attitudes toward technology was greatly influenced by two books: Leo Marx’s
The Machine in the Garden: Technology and the Pastoral Ideal in America (New York: Oxford University Press, 1970) and David E. Nye’s
American Technological Sublime (Cambridge, Mass.: MIT Press, 1994).
In the growing literature on marketing to children, three books are worth mentioning for what they (often inadvertently) reveal: Dan S.
Acuff with Robert H. Reiher, What Kids Buy and Why: The Psychology of Marketing to Ki...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08