Fast Food Nation

Fast Food Nation

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Unformatted text preview: ames Howard Kunstler, The Geography of Nowhere: The Rise and Decline of America’s Man-Made Landscape (New York: Touchstone, 1994); Philip Langdon, A Better Place to Live: Reshaping the American Suburb (Amherst: University of Massachusetts Press, 1994). John C. Melaniphy’s Restaurant and Fast Food Site Selection (New York: John Wiley & Sons, 1992) helped me see how the economic needs of the fast food chains have directly contributed to the nationwide spread of sprawl. Two site selection experts explained how the latest geographic information systems combine satellite data, census data, and market research to determine the best location for a new fast food restaurant: Libby Duane, the marketing director at SRC LLC, whose “Site Analyzer” is used by Church’s Chicken and Popeye’s, among other chains; and Elliott Olson, the chairman of the Dakota Worldwide Corporation, which distributes a PC version of the Quintillion software developed by McDonald’s. Mr. Olson was kind enough...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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