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Unformatted text preview: l me. You’re talking about the American way of survival of the fittest.”
While Disney backed right-wing groups and produced campaign ads for the Republican Party, Kroc remained aloof from electoral politics
— with one notable exception. In 1972, Kroc gave $250,000 to President Nixon’s reelection campaign, breaking the gift into smaller
donations, funneling the money through various state and local Republican committees. Nixon had every reason to like McDonald’s, long
before tasting one of its hamburgers. Kroc had never met the president; the gift did not stem from any personal friendship or fondness. That
year the fast food industry was lobbying Congress and the White House to pass new legislation — known as the “McDonald’s bill” — that
would allow employers to pay sixteen- and seventeen-year-old kids wages 20 percent lower than the minimum wage. Around the time of
Kroc’s $250,000 donation, McDonald’s crew members earned about $1.60 an hour. The subminimum wage proposal would reduce some
wages to $1.28 an hour.
The Nixon administration supported the McDonald’s bill and...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08