Fast Food Nation

Epilogue have it your way worlds awayday thethe ranch

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Unformatted text preview: d: the rise of powerful multinationals that shift capital across borders with few qualms, that feel no allegiance to any nation, no loyalty to any group of farmers, workers, or consumers. The British journalist John Vidal, in his book on the McLibel trial, noted some of the similarities between Dave Morris and Ray Kroc. As Morris offered an impassioned critique of globalization, the comparison made sense — both men true believers, charismatic, driven by ideas outside the mainstream, albeit championing opposite viewpoints. During the McLibel trial, Paul Preston, the president of Mc-Donald’s UK, had said, “Fitting into a finely working machine, that’s what McDonald’s is about.” And here was Morris, in the living room of his North London flat, warmed by a gas heater in the fireplace, surrounded by stacks of papers and files, caring nothing for money, determined somehow to smash that machine. On March 31, 1999, the three Court of Appeal justices overruled parts of the original McLibel verdict, supporting the leaflet’s assertions that eating too much McDonald...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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