Unformatted text preview: wsday, July 20, 1997.
46 “They cannot protect themselves”: Quoted in Linda E. Demkovich, “Pulling the Sweet Tooth of Children’s TV Advertising,” National
Journal, January 7, 1978.
“We are delighted by the FTC’s reasonable recommendation”: Quoted in A. O. Sulzberger, Jr., “FTC Staff Urges End to Child-TV Ad Study,” New York Times, April 3, 1981.
about 80 percent of all television viewing by kids: Cited in Steve McClellan and Richard Tedesco, “Children’s TV Market May Be Played
Out,” Broadcasting & Cable, March 1, 1999.
about twenty-one hours a week: Cited in “Policy Statement: Media Education,” American Academy of Pediatrics, August 1999.
more time watching television than doing: Cited in “Policy Statement: Children, Adolescents, and Television,” American Academy of
Pediatrics, October 1995.
more than thirty thousand TV commercials: Cited in Mary C. Martin, “Children’s Understanding of the Intent of Advertising: A MetaAnalysis,” Journal of Public Policy &...
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