This preview shows page 1. Sign up to view the full content.
Unformatted text preview: rts COURSE OBJECTIVES: See Course Outline For students: A required course
For instructor: To insure that students enter the professional world with a global competitive advantage. HOW TO READ THE SCHEDULE
HOW TENTATIVE – SUBJECT TO CHANGE BASED ON NEEDS OF CLASS TERMS
TERMS International Trade: the activity of a business exporting goods or services to another country
Foreign Direct Investment: the activity of a business investing resources in business activities outside of its home country
Multinational Business enterprise (MNE): a business that has productive activities in two or more countries
Globalization What is Globalization? The shift from selfcontained national economies towards a more integrated and interdependent world economy; an economic revolution which is superseding political inertia.
Two key components of globalization: Globalization of markets Globalization of production Globalization of markets
Globalization Separate national markets are merging into more of a “global” marketplace Standardized products result and some consumer tastes and preferences converge Significant differences exist; countryspecific marketing strategies may be required for certain products or services (localization) Global brands
Global Media creations Globalization of Production
View Full Document
This document was uploaded on 02/26/2014.
- Spring '13