{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

MGNT 4670 CHAPTER 13 Strategy in Intl Bus. 2013

Sa customershavebeenwillingtopaytheprice wwwharley

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ns in local country but head office exercises tight control over it ► Limit customization of product offering and market strategy Strategy effective if firm faces weak pressures for local responsive and cost reductions ► Examples: Toys R Us, Microsoft, Yahoo, McDonald’s and Proctor and Gamble (in early stages) The Evolution of Strategy The Evolution of Strategy ► The problem with the international strategy is that over time competitors inevitably emerge An international strategy may not be viable in the long-term so firms An need to shift toward a global standardization strategy or a transnational strategy in advance of competitors transnational ► The problem with localization strategy is that it is costly and a company The can not take full advantage of efficiencies that can be obtained in using a standardized product standardized Over time, the pressures to reduce costs may require a change in Over strategy strategy ► As competition intensifies International and localization strategies tend to become less viable Managers need to orient their companies toward either a global Managers standardization strategy or a transnational strategy standardization The Evolution of Strategy The Evolution of Strategy NAME THAT STRATEGY NAME THAT STRATEGY GENERAL ELECTRIC GENERAL ELECTRIC ► ► ► ► Global technology, service, and finance company HQ fosters change but operational and strategic decisions are decentralized to achieve cost effectiveness...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online