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Unformatted text preview: , and General Electric each has more economic power than over 60 percent of the nations. The 200 largest corporations in the world control over onethird of the economic activity around the globe.” Changes to Sports
Commercialization tends to alter the internal structure as well as the goals of newly developed sports.
Decision about which sports are chosen for the Olympics by the IOC. Changes to Sports II
Speed up the action.
Heighten attachment to players and teams.
Provide strategic breaks for “commercial time outs”. Sport Orientation
Aesthetic vs heroic orientation.
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This document was uploaded on 02/26/2014 for the course SOCI 201 at University of Calgary.
- Spring '06