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Unformatted text preview: , and General Electric each has more economic power than over 60 percent of the nations. The 200 largest corporations in the world control over one­third of the economic activity around the globe.” Changes to Sports Changes Commercialization tends to alter the internal structure as well as the goals of newly developed sports. Decision about which sports are chosen for the Olympics by the IOC. Changes to Sports II Changes Speed up the action. Increase scoring. Balance competition. Maximize drama. Heighten attachment to players and teams. Provide strategic breaks for “commercial time outs”. Sport Orientation Sport Aesthetic vs heroic orientation. Ae...
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