Unformatted text preview: the minds of people around the world. Outposts in Action
Just as ranchers brand their cattle, corporations brand sports.
Stadiums and arenas sell their naming rights.
Playing surfaces are branded with advertising.
Events are branded.
In 2003, Vodaphone paid $58 million to have their name on Manchester United uniforms.
– In 2007, Superbowl garnered $2.7 million for 30 second advertising spots.
“About half the world’s largest economies (in terms of revenues) are corporations, not nations… General Motors, Exxon, Mobil, Mitsubishi, Mitsui...
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- Spring '06
- Sociology, financial status, class ideology, commercial sports