16 data collection data archival or secondary data

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Unformatted text preview: Collection Data Archival or Secondary Data: Archival Tends to be quantitative data Tends quantitative Internal Org Sources Ex., Archived data for productivity/performance External Sources Ex., DOL website/publications, EEOC Public Records, Market Research Firm Records, Primary Data Data are not available; have to be collected Primary Data Collection Primary Three Basic Methods: Three 1. Surveys 1. 2. Observation 3. Depth interviews/Focus groups Surveys Surveys Acquire information/data by asking Acquire respondents questions designed to assess the variables of interest the Collect data by Interview, Phone, Mail, Collect Email, in-person paper/pencil Can be used to obtain qualitative (openqualitative ended Qs) and quantitative data ended quantitative (response scales are continuous, low to high) high) Surveys Surveys Pros Self-report Cheap Measure many in short Measure period of time period If sample If representativeness is high, larger samples yield more accurate results more Cons Info obtained is “shallow”; Info difficult to asses underlying motivations underlying Lack of control; take Lack people as they come people Subject to sources of Subject error like memory errors, exaggeration, faking exaggeration, Observations Observations Collect data by watching or listening to Collect people. Record frequency o...
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This document was uploaded on 02/19/2014.

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