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How will you tap the constructs accurately
ensuring reliability and validity in
measurement? Use multiple items per construct!!
Use reverse-worded items: Don’t just
measure the high end of a construct
Example for Satisfaction with Supervisor:
Example “My boss does not listen when I try to
communicate my problems at work.”
communicate Item Writing
USE Likert Response Scales when
possible 1 “Very Dissatisfied” – 5 “Very Satisfied”
Yield metric data
AVOID Yes/No response formats Short – try for 3-4 pages max
Literacy assumptions and the “twosyllable” rule
Avoid special terms and acronyms Item Writing
Do any questions LEAD or BIAS?
Is there more than one way to interpret
any of the questions?
Are there any “double-barreled”
Positively AND negatively worded
questions (Remember to reverse code)
As succinct as possible!
Alternatives as clear as possib...
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- Spring '14
- supervisor, internal consistency reliability, Survey Design Basics