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Marketing researches-1

Marketing researches-1 - 1 MARKETING RESEARCHES STRENGTHS...

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1 MARKETING RESEARCHES, STRENGTHS AND WEAKNESSES OF EACH KIND Marketing researches, strengths and weaknesses of each kind LBA227_B Marketing Management Class: Marketing Management Professor: Patrick Lam Students: Arthur Faviero AA-82-LR Cedric, Lei Ut Meng QQ-96-MS Eva Ho BM-68-YQ Henry Kuok Carl Fung SL-82-MQ
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2 Contents i) Cover ii) Contents iii) Introduction iv) Body v) Conclusion vi) References vii) Appendix viii) Contribution chart
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3 MARKETING RESEARCHES, STRENGTHS AND WEAKNESSES OF EACH KIND Introduction Frequently we participate of researches and surveys. Either from companies, government, public institutes and so on. Here in this article we will show our opinion about both kinds and also express which one has the better result, in the group opinion. During this article, we will also mention a recent example that happened with one of our group mates. It’s assigned for us, to ask the following questions: Which one of the research methods is the most effective to have a concrete opinion of what they are asking for? The answer is: Depends. Depend on plenty different aspects, situations and subjects. They can be related with the deepness of the survey, with the spectation of each company/institute, and also with the public that they will make the survey. There are two types of researches. One is the quantitative research and the other is qualitative research. Both of them are very useful, but from different perspectives. Let’s take first the case of the quantitative method. In the case of the quantitative research it's applicable for numbers or quantities. Quantitative studies have results that are based on numeric analysis and statistics. Often, these studies have many participants. It is not unusual for this kind of research to contain over a thousand people after the whole survey is finished. It is ideal to have a large number of participants because this gives analysis more statistical power, that is what this kind of research is looking for. In the case of the other type of research, the qualitative research, it's more focused on differences in quality, rather than differences in quantity. Results are in words or pictures rather than numbers. Qualitative studies usually have fewer participants than quantitative studies because the depth of the data collection does not allow for large numbers of participants.
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