AS Business Concept list Periodic T1 Wk 11

AS Business Concept list Periodic T1 Wk 11 - Unit22.4:...

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Concept list Grade 12 business periodic week 11 Unit 22.4: types of quantitative research. Unit 22.3: Types of primary research. Table 22.1: Adv’s and disadv’s of primary and secondary research. Unit 24.2: What is a Niche market and describe this kind of market. Unit 22.2: Methods of secondary research. Unit 22.3: Methods of primary research. Unit 22.5: what are the different sampling methods. Unit 23.2: What are the factors affecting demand Unit 23.5: What is market segmentation Unit 24.1: What is mass marketing Unit 24.2: What are Niche markets and what type of businesses do well in niche markets Unit 25.1: What are the components of the marketing mix Unit 26.3: What is product differentiation Unit 16.2: Adv’s and disadv’s of overdraft Unit 15.7 What is meant by leasing Unit 20.0 What is working capital Unit 15.0 What is a cash flow forecast Unit 15.7 ways of keeping cash in the business
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