Unformatted text preview: penditure budget Unit 18.3 : What is return on capital Unit 21.1: What is meant by a marketing objective Table 21.1: what is meant by POISE Unit 27.1: Stages of Product life cycle Unit 27.5: Extension strategies Table 27.7 Know the table well and especially the role of promotion at different stages. Unit 26.3: How can product differentiation be created Unit 16.4: What is trad...
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This document was uploaded on 02/27/2014.
- Spring '14