Lieber Case_introduaction

Sellingcostswouldinclude50000foranannualadvertising

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Unformatted text preview: ant reduction in heating costs as it preserves heat in the winter and repels heat in the summer. The patent has 6 years remaining in its legal life. “The growing interest in environmental issues is a trend that cannot be missed” Jamie stated. Marketing has done some initial work and has provided the following report based on a survey of 300 businesses and 42 households in the Seattle area. The new product would be an ECO Skylight (ECOS). The ECOS would be sold for $260 to retailers across North America. Marketing has projected sales ranging from 4,000 to 8,000 per annum based on the survey results. After purchasing the patent, the equipment and hiring the manager, the first sales would occur approximately 24 months thereafter. The production manager forecasts that for each 1,000 units of production 1% of...
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This document was uploaded on 03/01/2014 for the course COMM 101 at University of British Columbia.

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