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Tai Wei ShengUMAIR SAYEED RAHMANSYED MUHAMMAD FARIS BIN SYED MAHAZAApple SWOT AnalysisApple’s StrengthsBrand IdentityBrand identity is one of the biggest strengths of Apple Inc. All their products reflect their beautifully designed logo, aesthetic, simplicity, and creativity. The concept comes out during Apple’s simplistic yet vibrant dance commercials for the iPod touch.Apple is a renowned brand worldwide. Its names goes a long way with a loyal customer base thus any product that is associated with Apple Inc. is often pre-ordered. Moreover, Apple uses its brand tosell a lifestyle of creativity and sleekness. This is the market strategy they use to market their products, not as simple devices but as a way into their carefully designed world. It is, for this reason, Apple’s profit margins are always high with every new device they launch into the market.Innovative ProductsProducing innovative products has been a key strength of Apple Inc. over the years. Since its inception, Apple has continued to present into the market high-grade products one after another. At first, it came with the MacBook, then the iPod, the iPhone, the iPad, and the iWatch. In a nutshell, Apple Inc. has covered almost all the aspects that one can desire.Loyal Customer BaseThis is another key Apple strength. Apple customers hardly switch to other mobile and other productbrands. The primary reason Apple to maintain a loyal customer base is its unique customer experience, innovation, and simplicity. For instance, Apple commands up to 87 per cent of customersacross the U.S and the European countries.
Marketing and AdvertisingWhen it comes to advertising and marketing, Apple is considered as the master since the old days of Steve Jobs. Apple’s advertising is done by creating a buzz about its upcoming upgrades and products.