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Unformatted text preview: nism. This is called as Conditioned Stimulus (CS). Significant stimulus evokes an innate, often reflexive, response. This is called Unconditioned Stimulus (US) and Unconditioned Response (UR), respectively. If the CS and the US are repeatedly paired, eventually the two stimuli become associated and the organism begins to produce a behavioral response to it. It is the Conditioned Response (CR). The operant conditioning theory is proposed by B.F. Skinner. This is based on the idea that learning is a function of change in overt behavior. Changes in behavior are the result of an individual's response to stimuli. W hen a particular StimulusResponse (SR) pattern is reinforced (rewarded), the individual is conditioned to respond. Reinforcement is the key element in Skinner's S R theory. A reinforcer is anything that strengthens the desired response. The social learning theory was proposed by Bandura. It recognizes the importance of observing and modeling the behaviors, attitudes, and emotional reactions of others. According to Bandura (1977), most human behavior is learned observationally through modeling: from observing other...
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This note was uploaded on 03/01/2014 for the course MBA mba taught by Professor Smu during the Fall '10 term at Manipal University.
- Fall '10