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Unformatted text preview: in graduated steps, it is called shaping behavior. There are four methods of Shaping Behavior. They are as follows: Positive reinforcement This is the process of getting something pleasant as a consequence of a desired behavior, to strengthen the same behavior. For example, one get a commission, if he/she achieves sales target Negative reinforcement This is the process of having a reward taken away as a consequence of a undesired behavior. For example, scholarship is withdrawn from the student who has not done well on the examination Punishment is causing an unpleasant condition in an attempt to eliminate an undesirable behavior. This is the process of getting a punishment as a consequence of a behavior. Example: having your pay docked for lateness Extinction—eliminating any reinforcement that is maintaining a behavior. So, if a person puts in extra effort, but gets no recognition for it, he will stop doing it Sikkim Manipal University 44 Learning Unit 9 Both positive and negative reinforcement result in...
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This note was uploaded on 03/01/2014 for the course MBA mba taught by Professor Smu during the Fall '10 term at Manipal University.
- Fall '10