Unformatted text preview: onal reactions of others. According to Bandura (1977), most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action. Social learning theory explains human behavior in terms of continuous reciprocal interaction between cognitive, behavioral, and environmental influences. Social learning has four processes: 1. Attentional processes People learn from a model only when they recognize and pay attention to its critical features. 2. Retention processes A model’s influence will depend on how well the individual remembers the model’s action after the it is no longer readily available. 3. Motor reproduction processes After a person has seen a new behavior by observing the model, the watching must be converted to doing. 4. Reinforcement processes Individuals will be motivated to exhibit the modeled behavior if positive incentives or rewards are provided. Sikkim...
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- Fall '10
- Manipal University, Sikkim Manipal University, SELF ASSESSMENT QUESTIONS