Social learning theory explains human behavior in

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Unformatted text preview: onal reactions of others. According to Bandura (1977), most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action. Social learning theory explains human behavior in terms of continuous reciprocal interaction between cognitive, behavioral, and environmental influences. Social learning has four processes: 1. Attentional processes ­ People learn from a model only when they recognize and pay attention to its critical features. 2. Retention processes ­ A model’s influence will depend on how well the individual remembers the model’s action after the it is no longer readily available. 3. Motor reproduction processes ­ After a person has seen a new behavior by observing the model, the watching must be converted to doing. 4. Reinforcement processes­ Individuals will be motivated to exhibit the modeled behavior if positive incentives or rewards are provided. Sikkim...
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