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Unformatted text preview: d by our __________________ of danger 2. Electronic biofeedback can help you gain __________________ control over such things as muscle tension Sikkim Manipal University 186 Stress Management Unit 13 13.7 Crisis Management It Is the systematic attempt to avoid organizational crises or to manage those crises events that do occur (Pearson & Clair, 1998). A crisis is a major, unpredictable event that threatens to harm an organization and its stakeholders. Three elements are common to most definitions of crisis: (a) a threat to the organization, (b) the element of surprise, and (c) a short decision time (Seeger, Sellnow & Ulmer, 1998) There are four types of organizational crises: Sudden Crises, such as fires, explosions, natural disasters, workplace violence, etc; Smoldering Crises, problems or issues that start out small and could be fixed or averted if someone was paying attention or recognized the potential for trouble; Bizarre, like the finger in the W endy's Restaurant Chili, a one­of­a­kind crisis; and, Perceptual Crises, such as the long­running problem Proctor & Gamble used to have with their former corporate logo, that included a half­moon and stars, which critics would claim were symbols of devil­worship, calling for boycotts of P&G products. (Smith & Millar, 2002). Irrespective of the size of an organization affected, the main benefits of crisis management would encompass the following: 1. Ability to assess the situation from inside and outside the organization as all stakeholders might perceive it. 2. Techniques to direct action(s) to contain the likely or perceived damage spread. 3. A more effective way to rapidly trigger that part or parts of business continuity management. 4. Better organizational resilience for all stakeholders. 5. Compliance with regulatory and ethical requirements, e.g. corporate social responsibility. 6. Much better management of serious incidents or any incident that could become serious. 7. Improved staff...
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