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The use of regular attitude surveys can alert

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Unformatted text preview: in certain ways hold exceptional power. Direct experience: The attitude­behavior relationship is likely to be much stronger if an attitude refers to an individual’s direct personal experience. Self­perception theory Self­perception theory (Bem, 1967) proposes that attitudes are used to make sense out of an action that has already occurred rather than devices that precede and guide action. In contrast to the cognitive dissonance theory, attitudes are just casual verbal statements and they tend to create plausible answers for what has already occurred. W hile the traditional attitude­behavior relationship is generally positive, the behavior­attitude relationship is stronger especially when attitudes are unclear and ambiguous or little thought has been given to it earlier. Attitude Surveys 1. The most popular method for getting information about employee attitudes is through attitude surveys. It provides with valuable feedback about the way employees perceive their working conditions. Managers present the employee with set statements or questions to obtain specific information. W hat may be viewed by management as fair policies and practices, and as objective, may be seen as inequitable by employees in general, or by certain groups of employees, and may result in negative attitudes about the job and the organization. The use of regular attitude surveys can alert management to potential problems and employees’ intentions well in time, so that action can be taken to prevent repercussions (Robbins, 2003). Measuring Job Satisfaction Job satisfaction is the sense of fulfillment and pride felt by people who enjoy their work and do it well. For an organization, satisfied work force ensures commitment to high quality performance and Sikkim Manipal University 63 Value, Ethics And Job Satisf action Unit 5 increased productivity Job satisfaction helps organizations to reduce complaints and grievances, absenteeism, turnover, and termination. Job satisfaction is also linked to a more healthy work force and has been found to be a good indicator of longevity. And although only little correlation has been found between job satisfaction and productivity, it has also been found that satisfying or delighting employees is a prerequisite to satisfying or delighting customers, thus protecting the "bottom line (Brown, 1996). Creating Job Satisfaction Probably the most important point to bear in mind when considering job satisfaction is that there are many factors that affect job satisfaction and that what makes workers happy with their jobs varies from one worker to another and from day to day. Organizations aspiring to create a work environment that enhances job satisfaction need to incorporate the following: 1. Flexible work arrangements 2. Task variety and significance 3. Job security 4. A supportive work...
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