146 t heoriesofchange forcefieldanalysistheory

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Unformatted text preview: · Unit 14 Focuses on long­term change. The forces for change: Organization­environment relationship (merger, strategic alliances, etc.) where organizations attempt to redefine their relationships with changing social and political environment. Organizational life cycle (changes in culture and structure of organization’s evolution from birth through growth towards maturity). Political nature of organization (changes in internal control structures, etc.) to deal with shifting political current. Self Assessment Questions 4 1. Organizational change focuses on ________ change. 2. In Organization­environment relationship, organizations attempt to redefine their relationships with changing _________ and ____________ environment. 14.6 T heoriesOf Change Force field analysis theory Lewin (1951) proposed a three step sequential model of change process: Unfreezing At this stage, the forces, which maintain the status quo in the organizational behavior, are reduced by refuting the present attitude and behavior to create a perceived need for something new. It is facilitated by environmental pressure such as increased competition, declining productivity and performance, felt need to improve the style of work, etc. Sikkim Manipal University 197 Organizational Change Unit 14 Moving/changing This stage involves a shift in behavior of organizations by modifying system, process, technology and people. This phase can be explained in terms of compliance, identification and internalization (Rao and Hari Krishna 2002). Compliance or force occurs when individuals are forced to change whether by reward or by punishment. Internalization occurs when individuals are forced to encounter a situation that calls for new behavior. Identification occurs when individuals recognize one among various models provided in the environment that is most suitable to their personality. Refreezing At this stage, actions are taken to sustain the drive for change and to facilitate the institutionalization process of the change even in a day­to­day routine of the organizations. Here, the desired outcomes are positively reinforced and extra support is provided to overcome the diff iculties. Action research model Action research model is another model of planned change. According to this model, planned change is a cyclical process in which initial research about organizations provides the data to guide the subsequent action to bring the required changes. It emphasizes on the significance of data collection and diagnosis prior to action planning and implementation and careful evaluation of the actions. This model describes change in eight steps: Problem identification It starts with the identification of one or a combination of problems in the organization and consequent requirement of bringing change in organizational practices. Consultation with the expert It is the phase where the organization consults with the experts in the same field to generate the ideas for improvement of the situation. At this stage an open and collaborative atmosphere is intended to be set u...
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This note was uploaded on 03/01/2014 for the course MBA mba taught by Professor Smu during the Fall '10 term at Manipal University.

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