plan du mercatique - La Phase d'Analyse L'tude de March o...

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La Phase d’Analyse L’Étude de Marché o Combien de personnes utilisent l’internet La Segmentation du Marché o Faire la segmentation des socio-styles étudiants, familles, hommes/femmes des affaires, etc. Le Marchéage Les produits o Un assortiment nous avons un contrat avec des distributeurs et nous allons faire une enquête pour savoir les produits que nous avons besoin de. L’emballage o Un sac recyclable avec notre marque. Le Prix Fixation des prix en fonction des coûts. Nous voulons des bénéfices de 10% Les réductions de prix o La ristourne o Les remises La Distribution Nous sommes un magasin populaire avec un canal de distribution court.
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