Stanley 1982 p 40 pr activities creation and

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ent function that determines the attitudes and opinions of the organisation’s publics, identifies its policies with the interests of its publics, and formulates and executes a programme of action to earn the understanding and goodwill of its publics. Stanley (1982, p. 40) PR Activities • Creation and maintenance of corporate identity and image • Enhancement of organization's standing as a corporate corporate citizen • Communication of the organizations' philosophy and purpose • Media relations Publics Defined A public is any group, with some common characteristic, with which an organisation needs to communicate. Publics General Financial Commercial Publics Media Authority Internal e.g. Greenpeace is a lobbying expert Forms of Public Relations Marketing PR Corporate PR Techniques in Public Relations Advertising Press relations Publications Public Relations Events Internal Techniques in Public Relations I Publications • Annual report • Magazines • Video • Brochures • Books • Websites Press releases • Press releases • Press conferences • Press briefings • Press receptions Techniques in Public Relations II Events • Social events • Factory tours • Annual general meeting Internal • House journals • Staff briefings Advertising • Corporate image Advantages of Publicity...
View Full Document

Ask a homework question - tutors are online