Globally number portability has not induced much

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Unformatted text preview: -out distribution network will be the key differentiators for success. • MNP is essential for the Indian Telecom Industry. It would provide ease of switching to the subscriber. To create an impact, MNP will need to be spread across the country and there should be easy and affordable porting. Globally, number portability has not induced much churn, however, depending upon aforementioned factors, MNP could lead to some impact in the Indian telecom market. • Finally in 2012, India will have a broadband subscriber base of 25 million to 30 million and an internet subscriber base of 45 million. The mobile is deemed to emerge as the principal means to access the internet in the next stage of evolution of Telecom services. • The entry of MVNOs will help achieve growth faster by targeting niche customer segments. Between 2008 and 2012, entry of MVNO is expected in a 12 operator telecom market. With almost 4 to 5 operators being new, entry of MVNOs would help achieving growth faster. Globally, successful MVNOs are those which already have a distribution network and brand image and India would be no exception. We could also witness some existing brands with customer reach launching into this space – which would fuel further growth in the sector. Looking ahead, the growth momentum will continue in the Indian telecom sector over the period 2008 to 2012. The nature of this growth will however undergo a major transformation. Rural telecom and data services will be the principal drivers of this growth. Policy and regulation will become increasingly important to support and guide this growth and transformation. India 2012: Telecom growth continues 31 For further information, please contact: Prashant Singhal Sujith Haridas Telecommunications Leader Ernst & Young Pvt. Ltd. Tel: + 91 124 4644167 Email: prashant.singhal@in.ey.com Director, ICT & Defence Confederation of Indian Industry Tel: +91-11-41504514 - 19 Email: ict@ciionline.org About Ernst & Young Pvt. Ltd. Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 135,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and...
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