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Unformatted text preview: l- June 2008, TRAI, 7 October 2008, Page 21 50 28 As quoted by, Mukesh Ambani, erstwhile Reliance Group Chairman at the launch of Reliance Infocomm in
2002 in “Ambani to make Reliance Info ‘the Maruti of the Telecom world”, Rediff.com, 28 December 2002
The Bird of Gold: The Rise of India’s Consumer Market, McKinsey Global Institute, May 2007, Page 16 India 2012: Telecom growth continues offered free talk time. Further, there could
be schemes to offer subscribers free talk
time based on incurring a minimum spend
at select retail outlets. The idea behind
such bundled offers is to ensure that the
operators’ network is fully utilized. A
high usage customer could be provided
free passes for movies or a car company
could provide the first years’ insurance
at a discounted price. This could be a
key differentiator to acquire or retain
customers with high usage. However, there might be implementation
issues in order to provide these bundled
services. Telecom operators need to
integrate their network with various other
Since bundling ensures that business
groups manage to generate additional
revenues from a household unit, this trend
of providing bundled services further
intensifies competition for new entrants
and potential international operators in
the future. A primary stakeholder
in a leading Telecom
company said, “We are
building a common IT
back-end distribution and
shared services system.
Once that is done, the
other businesses will
be integrated with the
Telecom operations.”51 51 Ernst & Young interviewed the CEO of a leading Telecom company in India as part of primary data collection
for this report India 2012: Telecom growth continues 29 Telecom sector — resilient or
impacted by economic slowdown?
The current global financial crisis
could have a low-to-medium impact
on the telecom sector in terms of
rising cost of capital and reduction
in discretionary spending on part of
the customers. However, we expect
no adverse impact on basic mobile
and internet service revenues.
Even though the g...
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This document was uploaded on 03/03/2014.
- Spring '14