The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

important to be able to talk about sustainability

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Unformatted text preview: Primary themes Doing the right thing Financial performance Company awareness/ leadership No benefit/ not an area of focus Direct quotes "We are doing the right thing for the planet and its inhabitants." "Our children might still have a world to live in." "It's the right thing to do!" "Avoiding our participation in or support of the typical pathogenic social and ecological systems--making a difference that makes a real difference." "Doing the right thing." "Market potential." "Our products/service become preferred option among competing alternatives." "Profits." "Superior returns on sustainability driven investments." "Better awareness globally." "Best in class within the industry." "Recognition as a leader." "I am ahead of the competition by demonstrating to my clients that sustainable development practices make business sense, to theirs and their clients' organizations." "Important to be able to talk about sustainability with clients, and to help them think about sustainability." "Frankly, there are no benefits to our business." "None, it's a waste of money and resources." "By NOT having a sustainability program we have a huge competitive advan...
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This document was uploaded on 03/03/2014.

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