The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

lack of clarity on concrete action plan no effective

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Unformatted text preview: 65 9/9/09 8:09:08 AM 9/9/09 8:09:08 AM Q13. Which statement best describes the challenges your organization faces in communicating effectively with stakeholders regarding sustainability? (Please select one.) No challenges Insufficient organizational commitment Unclear role of sustainability as part of strategy Fear of greenwashing backlash (i.e., consumers perceive company communications on sustainability to be disingenuous) Fear of inviting scrutiny or damage to reputation if sustainability efforts were publicized Don’t understand stakeholder needs Don’t know how to tailor messages to different stakeholder groups Cannot sufficiently communicate financial value Other Unclear role of sustainability as part of strategy 31% 21% No challenges Cannot sufficiently communicate financial value 13% Insufficient organizational commitment 13% Fear of greenwashing backlash 7% Don't know how to tailor messages to different stakeholders 6% Other 4% Fear of inviting scrutiny or damage to reputation if sustainability...
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This document was uploaded on 03/03/2014.

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