This preview shows page 1. Sign up to view the full content.
Unformatted text preview: Prior to the survey, to form hypotheses and shape its questions, we conducted more
than 50 in-depth interviews with a broad mix of global thought leaders. Our interviewees included
executives whose companies are at the cutting edge of sustainability (including General Electric,
Unilever, Nike, Royal Dutch Shell, and BP) and experts from a range of disciplines such as energy
science, civil engineering, and management. The insights of these two groups yielded a fascinating
glimpse of sustainability’s current position on the corporate agenda—and where the topic may be
headed in the future.
This report presents high-level ﬁndings from those surveys and interviews and offers interpretation
and analysis of the results, along with a diagnostic tool. We hope that it provides executives food for
thought as they consider how they can take their sustainability efforts to the next level.
For more about this work in sustainability, including exclusive in-depth interviews and additional
feature articles, please see the online exploration at MIT Sloan Management Review’s Sustainability
Initiative Web site, http://sl...
View Full Document
This document was uploaded on 03/03/2014.
- Spring '14