The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

willingness to pursue long term view vs short term

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Unformatted text preview: y. Company/organization GE Toyota IBM Shell Wal-Mart Google Microsoft BP Apple HP Coca Cola Tata Nokia P&G Honda Patagonia Exxon Unilever Dupont Infosys Interface UN Nestle Whole Foods Greenpeace Starbucks Ikea WWF 3M Bodyshop Nike Intel Johnson & Johnson M&S Pepsi Siemens Timberland Xerox Boeing Sony 162 26 25 24 23 22 22 21 21 21 21 20 19 17 17 16 15 14 14 13 12 12 12 12 12 11 11 10 10 30 29 52 39 39 0 50 59 59 74 72 126 92 100 150 # of mentions by survey respondents MIT SLOAN MANAGEMENT REVIEW 08_BOSS_survey questions_45-80.indd 69 08_BOSS_survey questions_45-80.indd 69 69 9/9/09 8:09:09 AM 9/9/09 8:09:09 AM Q16. What differentiates those organizations in addressing sustainability? Primary themes Corporate will/ commitment Holistically embedded in business model/org Long-term view Direct quotes "Willingness to commit significant capital investment ahead of the crowd." "Vision and money to back up the vision." "Willingness to be bold." "They are very involved and active in supporting sustainability issues." "Top-down commitment, structure, goals, proactive approach." "They built their model around it." "Transforming multiple barriers and constraints into one strategic asset by bundling them." "Unified in messaging, b...
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This document was uploaded on 03/03/2014.

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