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Unformatted text preview: ity, on average. Although almost all the executives in the survey thought that sustainability would have an impact
on their business and were trying to address this topic, the majority also said that their companies
were not acting decisively to exploit the opportunities fully and mitigate the risks that sustainability
▼ The majority of sustainability actions undertaken to date appear to be limited to those necessary to
meet regulatory requirements. ▼ More than 70 percent of survey respondents said that their company has not developed a clear
business case for sustainability. A small number of companies, however, are acting aggressively on sustainability—and reaping
▼ Once companies begin to act aggressively, they tend to unearth more opportunity, not less, than they
expected to ﬁnd, including tangible bottom-line impacts and new sources of competitive advantage ▼ The early movers’ approaches have several key characteristics in common, offering some helpful
ideas on how to proceed MIT SLOAN MANAGEMENT REVIEW 01_BOSS_...
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This document was uploaded on 03/03/2014.
- Spring '14