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Unformatted text preview: actices at its Asian suppliers. The early efforts were siphoned onto a team focused on
compliance and social responsibility.
A turning point came when the team began to ask about the long-term implications of its product design
and manufacturing decisions. Where did the product materials come from? Were they toxic? What
happened at the end of a product’s life? Looking into manufacturing, they found it took three shoes’ worth
of material to produce just two—one shoe, in effect, ended up as waste at a cost of $700 million a year. As
a result, the goal for zero waste got the attention of senior managers. It became one of several long-term
goals to reach by 2020—along with zero toxic materials, closed loop systems and sustainable growth and
proﬁtability. Nike also created an in-house index to measure product design against these goals.
The company brought partners into the process, like Dow, DuPont, and BASF, because it knew it could not
achieve its goals without working in the supply chain.
Then it began reinventing the design pr...
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This document was uploaded on 03/03/2014.
- Spring '14