The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

As a result the goal for zero waste got the attention

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: actices at its Asian suppliers. The early efforts were siphoned onto a team focused on compliance and social responsibility. A turning point came when the team began to ask about the long-term implications of its product design and manufacturing decisions. Where did the product materials come from? Were they toxic? What happened at the end of a product’s life? Looking into manufacturing, they found it took three shoes’ worth of material to produce just two—one shoe, in effect, ended up as waste at a cost of $700 million a year. As a result, the goal for zero waste got the attention of senior managers. It became one of several long-term goals to reach by 2020—along with zero toxic materials, closed loop systems and sustainable growth and profitability. Nike also created an in-house index to measure product design against these goals. The company brought partners into the process, like Dow, DuPont, and BASF, because it knew it could not achieve its goals without working in the supply chain. Then it began reinventing the design pr...
View Full Document

This document was uploaded on 03/03/2014.

Ask a homework question - tutors are online