The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Better place also partnered with the city of

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Unformatted text preview: centers in the nation are also less than 150 kilometers apart (about 90 miles) and 90 percent of car owners drive less than 70 kilometers per day, perfect for a short-haul electric vehicle. Add on gasoline taxes and a burgeoning wind industry and Israel appeared the perfect habitat to nurture electric vehicles—and thus electric refilling stations. Coming in a close second was Denmark, which has a strong green consumer movement and has committed to cutting carbon emissions by 21 percent by 2012. Better Place also partnered with the city of Cogenhagen for the rapid deployment of electric recharging stations. In addition to these two leading-edge countries, the company is working in Australia, the United States (Los Angeles), and Japan to roll out the recharging stations. Impact: By identifying favorable locations, Better Place is accruing a competitive advantage in removing a major barrier to the widespread adoption of electric cars. It has also positioned itself to be the first to reap the benefits when battery pack rechar...
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