The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

But depending on the questions asked approximately 5

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Unformatted text preview: eaders suggested that leadership in sustainability might be viewed as a proxy for management quality. The majority of the respondents in the broader survey group did not share the views espoused by a small core of skeptics. Most survey respondents were convinced that sustainability is currently relevant to their companies. But depending on the questions asked, approximately 5 to 10 percent of the survey respondents expressed doubts.6 Those doubts were centered largely on the following three basic arguments: ▼ Sustainability issues are not real or material. “All groups talk about the issue, but solely from a politically correct viewpoint,” said an executive at a medium-size multinational company. “Behind the sustainability ‘chatter,’ no one is willing to take any action or invest any time in the matter.” 5. The topic was markedly more significant to respondents from Africa and the Middle East (where it was cited by 70 percent of respondents) and Australia and New Zealand (where 76 percent of respondents cited it, dee...
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