The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

But our research points to three root causes first

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Unformatted text preview: use of their unknown timing and magnitude of impact. Such factors include government legislation, demands by customers and employees, and geopolitical events. These principles make sustainability a uniquely challenging issue for business leaders to manage and address effectively. Three Major Barriers Impede Decisive Corporate Action There are many reasons why companies are struggling to tackle sustainability more decisively. But our research points to three root causes. First, companies often lack the right information upon which to base decisions. Second, companies struggle to define the business case for value creation. Third, when companies do act, their execution is often flawed. MIT SLOAN MANAGEMENT REVIEW 01_BOSS_Sustainability Report_1-16.indd Sec2:10 01_BOSS_Sustainability Report_1-16.indd Sec2:10 10 9/9/09 7:03:15 AM 9/9/09 7:03:15 AM Some companies don’t understand what sustainability is—and what it means to the enterprise. Our survey revealed that many business leaders lack a complete understanding of what sustainability really means to their company, largely because of some key underlying information gaps. ▼ Managers...
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This document was uploaded on 03/03/2014.

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