Unformatted text preview: ocused on products, facilities, employees, and the greater community. While these efforts might be
impressive on some levels, they largely represented only incremental changes to the business.
Clearly, companies can do more to connect their stated intent in sustainability with business impact—and
they can do it in a way that maintains explicit links to the bottom line over both the short and long term. But
why aren’t they, given that they believe sustainability will materially affect their business? 7. See the Sustainability Initiative Web site for the full list of organizations identiﬁed by survey respondents as ﬁrst-class
companies in sustainability. MIT SLOAN MANAGEMENT REVIEW 01_BOSS_Sustainability Report_1-16.indd Sec2:9
01_BOSS_Sustainability Report_1-16.indd Sec2:9 9 9/9/09 7:03:15 AM
9/9/09 7:03:15 AM Why Decisive—and Effective—Corporate
Action Is Lacking
The best way to get people to take sustainability seriously is to
f rame it as it really is: not only a challenge that will affect every aspect
o f management but, for first movers, a source of enormous competitive
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This document was uploaded on 03/03/2014.
- Spring '14