The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

But why arent they given that they believe

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Unformatted text preview: ocused on products, facilities, employees, and the greater community. While these efforts might be impressive on some levels, they largely represented only incremental changes to the business. Clearly, companies can do more to connect their stated intent in sustainability with business impact—and they can do it in a way that maintains explicit links to the bottom line over both the short and long term. But why aren’t they, given that they believe sustainability will materially affect their business? 7. See the Sustainability Initiative Web site for the full list of organizations identified by survey respondents as first-class companies in sustainability. MIT SLOAN MANAGEMENT REVIEW 01_BOSS_Sustainability Report_1-16.indd Sec2:9 01_BOSS_Sustainability Report_1-16.indd Sec2:9 9 9/9/09 7:03:15 AM 9/9/09 7:03:15 AM Why Decisive—and Effective—Corporate Action Is Lacking The best way to get people to take sustainability seriously is to f rame it as it really is: not only a challenge that will affect every aspect o f management but, for first movers, a source of enormous competitive a dvantage. Richard Loc...
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This document was uploaded on 03/03/2014.

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