The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Companies are often expected to share such

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Unformatted text preview: on. Further, companies were often uncertain about where responsibility for achieving sustainability strategies should or did reside. MIT SLOAN MANAGEMENT REVIEW 01_BOSS_Sustainability Report_1-16.indd Sec2:12 01_BOSS_Sustainability Report_1-16.indd Sec2:12 12 9/9/09 7:03:16 AM 9/9/09 7:03:16 AM The third major challenge cited is measuring, tracking, and reporting sustainability efforts. These tasks are especially difficult in light of the fact that consumers and other stakeholders are increasingly demanding complete transparency on sustainability. Companies are often expected to share such information as their carbon footprint and the specifics of their manufacturing practices. Several of these barriers, it should be noted, will accompany any major change effort in corporate strategy and operations. But they are intensified in the case of sustainability, given the topic’s unique economic and strategic challenges and companies’ limited experience with it. Sustainability must be an integral part of strategy—not an add-on. Ramón Baeza senior partner and managing director and topi...
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