The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Consumers got a more powerful detergent in a smaller

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Unformatted text preview: ty. From installing green roofs to rolling out a more efficient trucking fleet, the company has moved forward internally, but now it is bringing its suppliers along. Challenge: How do you green the supply chain? Key moves: Wal-Mart has been pushing sustainability since adopting the strategy in 2005, establishing goals of being 100 percent fueled by renewable energy, producing zero waste, and selling products that will sustain the environment. So how does that happen? In one famous example, it began working with Unilever plc in 2005 to sell concentrated laundry detergent in a 32-ounce container (equivalent to 100 ounces under a previous formulation). Consumers got a more powerful detergent in a smaller package. Three years after rollout, the container saved 80 million pounds of plastic resin, 430 million gallons of water, and 125 million pounds of cardboard, according to a company fact sheet. More importantly, it became an industry standard, prompting other packaged goods companies to switch to concentrated detergent...
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This document was uploaded on 03/03/2014.

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