The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Continued q11 other comments primary themes customers

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Unformatted text preview: long-term." None "No incentive or logic for this." "Seems mostly irrelevant." "Little to do with our business. The corporation has a purpose, this is not it." "It is irrelevant to our business." Note: based on 45 total comments. MIT SLOAN MANAGEMENT REVIEW 08_BOSS_survey questions_45-80.indd 61 08_BOSS_survey questions_45-80.indd 61 61 9/9/09 8:09:07 AM 9/9/09 8:09:07 AM Q11. Which stakeholder groups most drive embracing of sustainability issues for your organization? (Please select one.) Senior leadership Consumers Employees Government and regulators Investors, shareholders. and/or capital providers Environmental organizations (NGOs) Other businesses in supply chain Community activists Media Other Senior leadership 40% 18% Consumers Employees 12% 12% Government and regulators 8% Investors, shareholders and/or capital providers Environmental organizations (NGOs) 3% Other businesses in supply chain 2% Community activists 2% Other 2% Media 1% 0 10 20 30 40 50 Percentage of respondents MIT SLOAN MANAGEMENT REVIEW 08_BOSS_survey questions_45-80.indd 62 08_BOSS_survey questions_45-80.indd 62 62 9/9/09 8:09:07 AM 9/9/09 8:09:07 AM Q11. Continued Q11. “Other” Comments Primary themes Customers/ clients Market Activists/ rating agencies Competitors None Direct quotes "Customers/clients." "Business customers (as opposed to consumers)." "Customers (B2B not consumers)." "External market force...
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