The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

The Mini Cases 5 Companies 5 Strategies 5 Transformations

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Unformatted text preview: ucts and services weren’t only for its customers—they first transformed GE. Challenge: How do you create a new business in sustainability and move into the major leagues? Key moves: General Electric began looking at sustainability as part of a demographic trend, realizing that scarcity would increase with population growth. Energy and water use, waste, carbon emissions—all would decline among the most efficient and sustainable companies. GE saw a profitable business opportunity in helping companies along this sustainable path. So it set up its ecomagination unit to offer environmental solutions. GE also gambled that carbon would eventually be a cost, following the implementation of previous regulatory regimes such as limiting acid rain. Although the precise way carbon would be regulated was unknown, as it still is, the company had little doubt that regulation would come to pass. Rather than wait, GE joined a climate coalition with nongovernmental organizations to press for a cap-an...
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This document was uploaded on 03/03/2014.

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