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Unformatted text preview: anies—are government legislation, consumer
concerns, and employee interest in sustainability.
▼ Government legislation was cited as the principal driver by nearly all the industries we analyzed—
with the exceptions of agriculture, mining, and water companies, which cited environmental
pollution as the issue having the greatest impact on their companies, and companies in both the
media and entertainment industry and the technology and telecommunications industry, which
identiﬁed global political security as having the greatest impact.
▼ Consumer concerns were viewed as a relatively more critical force in sustainability among
companies based outside of the United States and Europe. Sustainability will become increasingly important to business strategy and management over time,
and the risks of failing to act decisively are growing.
▼ Our research indicates that companies need to develop a better understanding of the implications
of sustainability for their business—and that the companies already doing so are being rewarded.
▼ Companies will need to develop new capabilities and characteristics, including the ability to
operate on a systemwide basis and collaborate across internal and external boundaries; a culture
that rewards and encourages long-term thinking; capabilities in the areas of activity measurement,
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- Spring '14