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Unformatted text preview: owever, the business implications of sustainability merit greater scrutiny. Will sustainability change
the competitive landscape and reshape the opportunities and threats that companies face? If so, how?
How worried are executives and other stakeholders about the impact of sustainability efforts on the
corporate bottom line? What, if anything, are companies doing now to capitalize on sustainabilitydriven changes? And what strategies are they pursuing to position themselves competitively for the
To begin answering those questions, the MIT Sloan Management Review and knowledge partner
The Boston Consulting Group, with sponsorship support from business analytics provider SAS,
are collaborating on a project called the Sustainability Initiative. As part of that effort, we recently
launched a global survey of more than 1,500 corporate executives and managers about their
perspectives on the intersection of sustainability and business strategy. (We plan to make this an
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- Spring '14