Unformatted text preview: d-trade system to build certainty into the
Within the company, GE began engaging employees to see where energy savings could be found. That
might be turning off the lights when a factory was idle, or even installing a switch so that lights could be
turned off. Ecoimagination sold solutions within GE, whether the project involved installing LED lights on a
factory ﬂoor, recycling water at a nuclear facility, or offering combined heat and power generation units at
a plant in Australia. This wasn’t just lip service. Within GE, managers began to be measured on how much
energy savings they had achieved.
Impact: The company so far has saved $100 million from these measures and cut its greenhouse-gas
intensity—a measure of emissions against output—by 41 percent, according to the company’s sustainability
report. The work inside GE became a proof of concept to external customers grappling with similar issues.
Ecomagination targeted C-level executives to build this business, since most pro...
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- Spring '14
- Business, MIT Sloan School of Management, Massachusetts Institute of Technology, MIT Sloan Management Review, sustainability initiative, 01_BOSS_Sustainability Report_1-16.indd Sec2