The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Impact the company so far has saved 100 million from

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Unformatted text preview: d-trade system to build certainty into the future. Within the company, GE began engaging employees to see where energy savings could be found. That might be turning off the lights when a factory was idle, or even installing a switch so that lights could be turned off. Ecoimagination sold solutions within GE, whether the project involved installing LED lights on a factory floor, recycling water at a nuclear facility, or offering combined heat and power generation units at a plant in Australia. This wasn’t just lip service. Within GE, managers began to be measured on how much energy savings they had achieved. Impact: The company so far has saved $100 million from these measures and cut its greenhouse-gas intensity—a measure of emissions against output—by 41 percent, according to the company’s sustainability report. The work inside GE became a proof of concept to external customers grappling with similar issues. Ecomagination targeted C-level executives to build this business, since most pro...
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  • Spring '14
  • Business, MIT Sloan School of Management, Massachusetts Institute of Technology, MIT Sloan Management Review, sustainability initiative, 01_BOSS_Sustainability Report_1-16.indd Sec2

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