The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

In a number of cases the perspectives held by these

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: he broader survey group to rate their experience with sustainability by classifying themselves as either a sustainability expert, an individual with some experience, or a novice. In a number of cases, the perspectives held by these three groups were at odds. ▼ Experts defined sustainability more comprehensively than novices did. While a significant proportion (40 percent) of novices defined sustainability simply as “maintaining business viability,” nearly two-thirds (64 percent) of experts used one of two widely accepted definitions: the so-called Brundtland Commission definition or the Triple Bottom Line definition, both of which incorporate economic, environmental, and social considerations.2 ▼ Whereas 50 percent of the experts we surveyed said that their company had a compelling business case for sustainability, only 10 percent of the novices we surveyed did. Further, when asked about the logic underlyiing their organization’s investments (or lack thereof) in sustainabili...
View Full Document

This document was uploaded on 03/03/2014.

Ask a homework question - tutors are online