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Unformatted text preview: he broader survey group to rate their experience
with sustainability by classifying themselves as either a sustainability expert, an individual with some
experience, or a novice. In a number of cases, the perspectives held by these three groups were at odds.
▼ Experts deﬁned sustainability more comprehensively than novices did. While a signiﬁcant
proportion (40 percent) of novices deﬁned sustainability simply as “maintaining business viability,”
nearly two-thirds (64 percent) of experts used one of two widely accepted deﬁnitions: the so-called
Brundtland Commission deﬁnition or the Triple Bottom Line deﬁnition, both of which incorporate
economic, environmental, and social considerations.2 ▼ Whereas 50 percent of the experts we surveyed said that their company had a compelling business
case for sustainability, only 10 percent of the novices we surveyed did. Further, when asked about
the logic underlyiing their organization’s investments (or lack thereof) in sustainabili...
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This document was uploaded on 03/03/2014.
- Spring '14