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Unformatted text preview: The third major challenge is planning amid high uncertainty. Factors contributing to uncertainty include
potential changes in regulation and customer preferences. Strategic planning, as traditionally practiced,
is deductive—companies draw on a series of standard gauges to predict where the market is heading and
then design and execute strategies on the basis of those calculations. But sustainability drivers are anything
but predictable, potentially requiring companies to adopt entirely new concepts and frameworks.
In general, the thought leader group and also the survey respondents with experience in sustainability
believe that clarifying the business case for sustainability may be the single most effective way to accelerate
decisive corporate action, since it gets to the heart of how companies decide where they will—and will
not—allocate their resources and efforts. Green can save you a lot of money—not two or three years from
n ow, but now.
partner and managing director, The Boston Consulting Group
Execution is often...
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This document was uploaded on 03/03/2014.
- Spring '14