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Unformatted text preview: nt Joel Makower wrote on his blog, http://makower.typepad.com,
“the consortium’s mandate is to focus on how to evaluate products, which Wal-Mart hopes will become the
basis for standards, ratings, or other product-level evaluations that it would use in its stores.”
That data will be used to develop an index for consumers to evaluate products, though it’s still unclear how
that information will be measured and presented. Nor is there a timeline for rolling such an index out.
Impact: Wal-Mart wants its sustainability index to be open to all, becoming a standard to measure and
communicate the green credentials of a product and thus becoming “a tool for sustainable consumption.”
In the process, the exercise of measurement itself may reap rewards in more efﬁcient production, less waste,
and lower emissions—all of which are also cost-savings measures. “Customers do want low prices, but not by sacrificing quality. They
want products that are more efficient, that last longer and perform
better. And increasingly, they...
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- Spring '14