The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Key energy technologies need to move through the 4ds

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Unformatted text preview: ort_1-16.indd Sec2:13 01_BOSS_Sustainability Report_1-16.indd Sec2:13 13 9/9/09 7:03:16 AM 9/9/09 7:03:16 AM In the near future, these capabilities and tools may represent table stakes for managers and organizations. Already, many best-in-class companies possess these skills. We need to educate people about systems thinking and help them u nderstand how all of these activities are interdependent and affect e ach other. Jeffrey Hollender chief inspired protagonist and cofounder, Seventh Generation Anticipating what’s coming, such as n ew greenhouse-gas regulations, i s vital. Key energy technologies need to move through the 4Ds: discover, d evelop, demonstrate, and deploy. Graeme Sweeney executive vice president of future fuels and CO2, Royal Dutch Shell Masdar’s typical engagement model is to partner with more experienced o rganizations. Torresol Energy, London Array, or our Masdar Clean Tech Fund with Credit Suisse are typical examples of such partnerships. Our i nvestment strategy is centered on “People, Planet, Profit.” Besides the o bvious commercial benefits that we...
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